“Peeps HIE was a huge help to us when we found ourselves requiring help and an understanding of HIE. We had no idea what it was and when our son was born unexpectedly in poor condition in 2023, it was explained to us that he had in fact suffered from a HIE event. On admission to the NICU, we were given a Peeps HIE bag full of information that gave us much more detail, understanding and hope from stories of other families that we found on the charity website. The website alone gave us the knowledge and support we required to navigate any potential outcome for Luca and I am delighted that our company can offer our support for 2025 to give back to a charity that means so much to my family and I.” - Jemma Moore